🟨 SWOT | Toolbox #5

We all know this 4 box matrix but are we really using it in the right way? If you want to have the answer to this question, you can find it here.

The business strategy tool

To come up with a successful strategy, you first need to ask yourself the right questions.

This is THE moment of truth. Be as honest as possible.

🧠 Who: your team
When: before launching a new project or at the end of a sprint (retrospective)
Duration: 1h-1h30 (depending on the size of yout team)

The template

  • 1st column: items with a positive or favorable impact.
  • 2nd column: items that have a negative or unfavorable impact.
  • 1st line: internal factors (modifiable by the team).
  • 2nd line: external factors (over which you have no control).

🟨 S for“Strengths”

— What are you good at?
— What unique skills give you an advantage?
— What are your advantages over your competitors?
— What resources do you have?
— What do others (customers, partners, suppliers, competition, etc.) think you are good at?

🟧 W for “Weaknesses”

— What are your weakness?
— What do others perceive as your vulnerabilities or flaws?
— Where do your competitors have an advantage?

🟩 O for “Opportunities”

— What is the growth of your market?
— Where do you competitors stand on the market?
— What are your prospects’ habits?
— Which business trends or opportunities could you exploit to positively impact you and your business?

🟥 T for “Threats”

— What are your competitors doing that could endanger or damage your business?
— Do you have sufficient funding or cash flow?
— What needs your immediate attention?
— What impact do your weaknesses have on your threats?

The course of the meeting

1. Brainstorming 🧠

Top time! ⏱ Allow 10–15min for participants to create their post-its.

2. Analysis 📊

3. Action Plan 🎯

Everything is said! The SWOT matrix has no more secrets for you.
To start a new project or improve the one already underway, you are now able to anticipate every event that may come your way. You hold all the cards now.

Import the template in Yellow now

📦 Download the template

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